职责
策划、执行和评估媒体执行
撰写媒体稿件,包括:新闻稿、深度稿、产品介绍、媒体问答等
媒体关系管理
内部媒体资料库建立与升级
媒体团队管理与培训
中国媒体环境分析与监测
要求
4年以上媒体或公关公司工作经验。主流媒体或国际性公关代理公司工作经验尤佳。
本科及以上学历,新闻、公共关系或市场营销专业。
最好具有服务跨国公司经验。
极强的大众、时尚生活、财经、IT及电信、家装媒体关系。
在媒体关系管理上,接受过良好的系统训练,具有优秀的人际沟通技巧。
良好的团队精神。
熟练的英语口语与写作能力
具有领导才能,能自我激励,正直,以结果为导向。
能够适应压力。
熟练使用Office办公软件,包括Word、Excel、PowerPoint。
能够快速突破自身障碍,具有良好的学习能力。
Responsibilities
Planning, implementing & reviewing media ececution.
Composing media write-up, including: press release, feature, product guideline, media Q&A, etc.
Media relationship management
Internal media database building & upgrading
Media team management & training
China media environment analysis & monitoring
Requirements
4+ years working experience in media, or in PR agency. Working in mainstream media or worldwide PR agency is preferred.
Bachelor degree or above, majored in journalism, PR or marketing.
Experience in serving MNC client is welcomed.
Strong media relationship with media including: mass, fashion & lifestyle, business. IT & telecom and healthcare media relationship is plus.
Well-trained in media relationship management, with good interpersonal skills.
Good team player.
Fluent in spoken & written English.
Leadership, self-motivated, integrity, and result-oriented.
Can work under huge pressure.
Be good at using Microsoft Office applications, including: Word, Excel, and PowerPoint.
Fast breakthrough self-barriers, and be a good learner.